8 Quick Tips for Live Video Broadcasts

Quick Tips for Live Video Broadcasts

First things first: I must preface this post by explaining that I am NOT an expert at live video. I’ve had quite a bit of practice since it rolled out last year, but I’m still awkward and nervous as all get out every single time. As uncomfortable as live video makes me, I keep getting back on the horse because I have seen how far-reaching it can be.

We all know that Facebook has all but killed organic reach for business pages, which is why I put much more time and attention into my Instagram feed these days. However, since Listen & Learn Music has a pretty decent following on Facebook (which doesn’t even touch our Music Therapy Connections reach…#goals) I want to foster those connections. And since Facebook puts a high priority on live video and allows it to reach more people organically than other kinds of posts, it only makes sense to get in front of the camera.

I put a screenshot of a recent live video at the top of this post to illustrate how it shows up in the newsfeed. (If you click on the image, it will take you to the actual video.) I’ll be referring to it in several of my quick tips, which are as follows.


Instagram: Instant Music Therapy Advocacy

I’m currently on maternity leave, and many of my colleagues have been kind enough to share their expertise through guest posts throughout the summer. The following comes to you from Rachel See, MA, MT-BC.

Music Therapy Services of Austin on Instagram

For the past year, Instagram has been one of my side projects/hobbies/obsessions (for those unfamiliar with the smartphone/tablet application, Instagram is an online photo album of sorts, displaying your photos “instantly”). I immediately became attracted to this free app; not because I wanted to share my own, personal pictures with the world, but because I thought it would make an amazing, instant way to advocate for the field of music therapy.

Members of Listen & Learn Plus! can read on to learn what Rachel did and what you can do to showcase music therapy to the world via Instagram.

Instagram: Instant Music Therapy Advocacy

Rachel See is the author of the ebooks “Children’s Songs for Therapy”, and, “Listen, Sing, Speak!”, as well as the creator of Music Therapy Mailings. She resides in Austin, Texas, where she is the owner of Music Therapy Services of Austin, LLC and enjoys spending time with her two dogs, finding fun and quirky instruments to use in her sessions, and eating too many fried pickles.

Website: MusicTherapyMailings.com & MusicTherapyServices.net
Facebook: facebook.com/MusicTherapyServicesofAustin
Instagram: instagram.com/musictherapyservicesofaustin
Twitter: @RachelSeeMTBC

The Art of Podcasting

New at Listen & Learn Plus!

Three and a half years ago, I knew absolutely nothing about podcasts. The whole concept was still relatively new, especially in the field of music therapy. But despite our lack of knowledge and experience, the Music Therapy Round Table (consisting of myself, Michelle, and Kimberly) came together and began navigating the waters of podcasting.

The Art of Podcasting

The photo above was taken at last year’s AMTA national conference — one of the few podcasts we have actually recorded together in person! Since the three of us live in different states, we have to rely on technology most months.

We often get emails from listeners who are interested in starting their own podcasts, and they want to know: how do we do it? So this week I’m giving Listen & Learn Plus! members a little rundown of our setup, equipment, and the process through which our podcasts are produced each month.

Get immediate access to this, plus over 100 other songs, lead sheets, visual aides, and valuable resources for only $9.99 per month…learn more about becoming a member or just subscribe below. You won’t be disappointed!

Members, click here to access this post.

Friday Fave: Autism Emotion App

Autism Emotion App

A few years back, I had the privilege of creating and recording music for Model Me Kids, a company that creates modeling videos to help children with autism learn social skills. My original songs narrate the Model Me Faces and Emotions and Model Me Going Places DVDs.

Now there’s an app based on the “Faces and Emotions” DVD for both iPhone and iPad: Autism Emotion, which you can download for free in the iTunes store. It’s a great visual teaching tool for helping children learn about different emotions through photos, text, narration, and music.

Autism App: Happy

The app includes four of the emotions featured in the DVD. Each emotion contains a photo slide show of a child experiencing a specific emotion, and you can play the song I wrote for each emotion as well.

I downloaded this app yesterday, and though I may be a little biased, I think it’s a great resource for enhancing my work on the topic of emotions. It’s free, so check it out for yourself…and if you use other apps to help your kiddos learn about emotions, please share!

Friday Fave: Square Credit Card Reader

Square Credit Card Reader

There have been many occasions on which I wished I was able to accept credit card payments. Here are just a few: when selling my CDs and songbooks at conferences, peddling demos at gigs, when a parent of a student forgets his or her checkbook and has no cash…the list goes on.

So when my friend and fellow studio owner Lisa Casciola told me about the Square Credit Card Reader, I was intrigued. I went to the website, where I found out that I could order the tiny little device for FREE, start an account for FREE, and immediately begin accepting credit card payments.

Square Credit Card Reader

The square accepts all types of major credit cards and charges a flat 2.75% rate for every transaction. The best part is that the money is transferred to your bank account the next day. How convenient is that? The Square app can be downloaded to the iPhone, iPad and Android for free, and is super simple to use. Here are a couple screen shots of the app in use:

Square App Screen Shot

You simply enter the dollar amount and title of your transaction and then either swipe the card or enter the card number. It seriously couldn’t be any easier, and better yet, each transaction is completely secure.

For each item or service you sell, you can upload a picture that is displayed as an icon next to the item name. You can also personalize your receipts and let customers choose between paper (you can print wirelessly if using the iPad), email, or text. There is also an option for customers to add a tip. You can create reports to track sales and income, and even set up custom rewards programs for certain credit card types.

This device has opened up lots of new possibilities for me! Have you tried it yet, or do you use another method of accepting credit card payments on the fly?

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